Beyond the Logo: The Stories Behind the Brands
6x52' HDDive into the wild stories behind the world’s most influential brands.
The genius and madness that turned ordinary household items into some of the world’s most recognizable brands (Ikea! Nutella! Nike! Coke!...). Each episode is a case study in the fascinating art of marketing – including the rivalries, the missteps and the lucky breaks along the way.
- 6x52' HD
- RMC Production for RMC Story
- English, French
- Current Affairs, Social Issues & Human Stories, History
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