Beyond the Logo: The Stories Behind the Brands
8x52' HD
52' - English
Screener
52' - English
Screener
52' - English
Screener
52' - English
Screener
52' - English
Screener
52' - English
Screener
52' - French
Screener
52' - French
Screener
52' - French
Screener
52' - French
Screener
52' - French
Screener
52' - French
Screener
Dive into the wild stories behind the world’s most influential brands.
The genius and madness that turned ordinary household items into some of the world’s most recognizable brands (Ikea! Nutella! Nike! Coke!...). Each episode is a case study in the fascinating art of marketing – including the rivalries, the missteps and the lucky breaks along the way.