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Beyond the Logo: The Stories Behind the Brands

8x52' HD
Ep: "McDonald's"

52' - English
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Ep: "Nike"

52' - English
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Ep: "Nutella"

52' - English
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Ep:"Ikea"

52' - English
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Ep3: "Coca"

52' - English
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Ep: "Disney"

52' - English
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Ep: "L'histoire de Nike"

52' - French
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Ep:"La folle histoire de Nutella"

52' - French
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Ep: "La folle histoire d'IKEA"

52' - French
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Ep: "La folle histoire de Coca"

52' - French
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Ep:"La folle histoire de Disney"

52' - French
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Ep: "La folle histoire de McDonald's"

52' - French
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Dive into the wild stories behind the world’s most influential brands.

The genius and madness that turned ordinary household items into some of the world’s most recognizable brands (Ikea! Nutella! Nike! Coke!...). Each episode is a case study in the fascinating art of marketing – including the rivalries, the missteps and the lucky breaks along the way.

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